Category Archives: Uncategorized

The Technology Behind Modern Furniture Designs

These days, technological advancement is seen influencing our lives, adding cutting-edge technologies, brand new ideas & lasting materials to everything from mobiles to modern furniture that we use daily. It has resulted in more comfortable, durable & safer modern office … Continue reading

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5 Reasons It Pays to Have Passionate Brand Advocates

A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the … Continue reading

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Why Faceless Technology Requires More Contact

What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don’t know what our customers look like. Some might argue that it … Continue reading

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Branding Technology is the Same But Different

Branding is a word which is often perceived as the preserve of arty creative types paid too much money to come up with simple, even simplistic ideas. Moreover, with regard to firms which produce technology goods and whose focus is … Continue reading

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The Five Dominant Models of Branding

What’s the best branding strategy for your company? The answer is, it depends. The latest thinking in the field of branding (which first began to emerge as a true field of study back in the early ’50s) identifies five branding … Continue reading

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Project Risk Management and Assurance

Why do so many organisations embark on high-risk projects without demanding robust project assurance? Projects fail for many reasons. Recent global studies indicate that inadequate risk management is a common cause. Successful project managers aim to resolve high levels of … Continue reading

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